My adventures in cool COS and descent into Top Shop hell

I was in London for a few days and had lunch with a friend near Oxford Street. Lunch was wonderful, it was great to catch up, the sun was shining.. so, feeling happy and with a couple hours to wander around before meeting my next group of wonderful friends, I wandered around the neighborhood and into one of my favorite London stores, Liberty.

Sadly I missed the sale, but I found a shiny purple Stella McCartney shoulder bag that was a whole lot lighter than the leather bag that was currently wearing a groove into my shoulder. It wasn't my bag's fault, really, I had a desert trek ration of water, 8 lipsticks, a kindle, 2 phones (work & play), not to mention the 20 pounds in my wallet (and by that, I mean the physical weight of those coins, not their value!!), plus the random stuff that just sits in the bottom of bags. Unfortunately, however, this bag was GBP 430 or so, which translates to ca US$10,000 (roughly) and that just seemed a bit too expensive for a vinyl bag that was essentially a more '80s chic version of a le Sports Sac. (Stella doesn't do leather, as I'm sure you all know, so neither do her bags).

That didn't mean I didn't want it, though. I picked it up a few times, did the math again, and decided to run out of the store (I left it there! - no Winona Ryder, me!).

After I stopped running, I found myself right at a store called COS. They don't have this brand in NY, but I'd just read H&M's annual report (yes, I really did.. ) and was curious to see what H&M's more upscale sister was about. I also thought there might be a cheaper vinyl bag there for a fraction of the Stella bag's cost.

No such luck, but there were plenty of other things that caught my eye...I couldn't handle the structured wool dresses (too scratchy - I was a bit sunburned from the extended sunny pub afternoon the day before).. But there were some very chic basic pieces that looked much more expensive than the price tag would suggest. I was pleased - especially as there is no COS in New York, so I won't see many other people wearing the same stuff. I picked up a couple things for myself (see photo) and for others, too... (btw, the shirt is pretty simple, but not quite as plain as it looks in this terrible photo.) The skirt looks good with my boots, too..


Inspired by my success at a moderately priced fashion store, I decided I'd brave Top Shop. Now, I have been a Top Shop skeptic. I don't believe the hype - and it escalated to pretty high craziness levels when they opened a branch in New York.

Sure, it's fine if you're in high school and want to spend the change you made waiting tables on a new shirt, but magazines, blogs, etc, are trying to make this out as real fashion. To my eye, the clothes look cheap, the racks are a disaster, and, if you survive the endless lines to the fitting room and then again at the cash register, and actually make it out of the store with you and your purchase intact, then congratulations!! you now look like every other tragic fashion victim in London (and now NY). No thanks!!

But, as I said, I was willing to concede I'd been wrong - especially if they had a cool bag along the lines of that Stella one or some good cheap t-shirts with a bit of an edge.

Uh.. no... What I did find, however, was great photographic documentation of why I was right about Top Shop in the first place. Which I present to you now...

Exhibit 1: (main photo above)

Exhibit 2: fitting room line


Exhibit 3: for clothes like this


Exhibit 4: And this


Now, in my view, this jacket looked like one of those cheap tops made originally to be sold for $30 in some street market stall and that you can now pick up at Goodwill for $5. Why pay $250 for that?? In my eyes, it was proof of the "Top Shop is fashion" hoax..

And yet.. 2 days after my Top Shop visit, a daily fashion blog (Refinery 29) featured it as one of their "Top 5 trends to take home".


Are they kidding?? or are they part of the hoax? Did they not see it in person? Do you have to promote Top Shop to get any advertiser who uses Kate Moss? Am I just missing something really big here? I don't get it, i just really don't get it...

If one of you is a Top Shop expert and wants to show me how it works, I'll give it a try. But I'm not going back on my own...

Next one will be about the fairy tale shopping in wonderful Copenhagen.